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Is Your Content Marketing Program Keeping Up with Customer Demand?

A recent study from the Content Marketing Institute reported that 46% of buyers indicated they had increased their content consumption over the past 12 months.* That fact brings into focus whether B2B...

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Benchmark Report: “B2B Continues Its Ascent”

Good news abounds in the just-released The B2B Marketing Benchmark report from LinkedIn and Ipsos. The 86-page report details various topics of B2B interest, from budgets and outlook to CMOs and their...

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The Power of B2B Thought Leadership

By Don Goncalves, Sr. Vice President, Tiziani Whitmyre Inc. In a recent study, nearly half of mid-sized business leaders said they expect an economic downturn during the second half of 2023.* Whether...

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Marketing Measurement: The Never-Ending Quest

Does measuring your marketing programs’ value and ROI seem like the latest installment of a Mission Impossible movie? The latest marketing measurement study shows we have made little progress in...

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How Best-Practice Social Media Enhances Revenue Generation

It’s not just about brand building and thought leadership anymore. While social media has matured as a foundational element of B2B and life science marketing, the pressure is mounting to justify its...

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Content is King for Social Media Lead Generation

The quality of your social media content will be a decisive factor in generating leads. It should be educational or problem-solving in nature, and encompass engaging formats such as interactive,...

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How to Measure and Evaluate Social Media for Lead Generation

It’s easy to be confused by the profusion of social media metrics — particularly when the goal is lead generation measurement. The bottom line: are your social media programs driving engagement that...

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New Survey Reveals Surge in B2B Marketing Videos

A new survey has revealed the explosive growth occurring in business video, particularly at B2B and healthcare companies. If you are in marketing or sales development, and you are not using video to...

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Intent Data: A Big Step Toward Active Buyer Identification

“I want to know every in-market prospect who has started the buying journey for our company’s product or service ꟷ and know it before the competition.” Ever heard that from an irate B2B sales...

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